Tips For Creating A Great Poster

Posters are an impactful and cost effective form of print marketing and are used by most companies to promote their services and products. Unsure on how to create a great poster? Worry not, whether it is an event poster or a poster promoting services and products, we at Photoline are here to help!

What Makes A Great Poster ?

There are a range of things to keep in mind when it comes to creating your own poster. These static visual displays will help to get your message across to your target audience, meaning you want them to be clear and eye catching, ensuring you stand out from the competition! From content, layout/format, imagery, style and colour, there are many graphic elements to the poster design process all of which can help create a great poster design.

Why Are Posters Important?

Posters are a key piece of print marketing, helping to build your brand and enable you to spread your message. You can put them up in the ideal locations where your target audience is located, increasing the chance of a positive response. Cheap, easily visible, and great way to advertise your product or service, they are definitely a highly valuable form of marketing.

5 Tips For Creating A Great Poster

When it comes to poster design you want to make it as impactful and effective as possible. Here are our top 5 poster design tips...

Keep It Simple

Using too much text on a poster is probably not a good idea, and incorporating clever graphic design and images can be a lot more effective for engagement. Let's be honest, no one wants to stand reading a poster for five minutes; they should be able to obtain all of the information that they need in the first instance. You could perhaps direct them to your website or social media accounts or even use a QR code to send them directly there from their smartphones on the move. Keeping it simple is key to any poster design.

Find A Main Focus

Find ONE strong idea or message and make sure that it is something that you can use throughout your entire marketing campaign for cohesion. Remember, simplicity is key!

Make Your Poster Attention Grabbing

Using striking images will help draw attention to your poster, so ensuring that you have some form of graphic element on your poster is vital. Using controversial or disturbing pictures is a method some designers use to get their posters noticed by the general public as a dramatic image is likely to be remembered by people whoo see it. A poster that can get people talking and form a discussion or opinion is also something that more and more designers are aiming for.

Using a question in your poster design could also cause people to stop and pay attention, while also forming an opinion or answer in their heads when passing by. Once you have this initial idea then you can form all of your other marketing material or preceding posters with the same design elements.

Choose Your Colours Wisely

As we have mentioned before in a previous blog, the colours that you incorporate into your design are just as important as the design itself. Ensuring that you follow the basic rules of colour theory will automatically set you on the right track. If you use a colour scheme that is not fundamentally correct then you could ruin your design.

Any graphic designer will tell you that certain colours convey certain messages, so try to use shades that match up with the message you are attempting to portray. For example, if your poster is promoting an eco-friendly product, then your main colour of choice could be green, as it is strongly associated with nature. If you decide to use a contrasting colour scheme on your poster, be aware that contrasting colours may have conflicting messages.

Fonts are Important

Strong fonts can make your poster extremely unique and give you a point of difference over your competitors. Fonts can also add to the depth of your design, so try to avoid standard common typography where you can.

Using a font that is a little out of the ordinary can be a clever way of engaging your target audience, although, do not try to be over clever by using an unreadable typeface, as this could be detrimental to your overall message. Font colour is also important on a poster. For example, if you chose a light background, it might be wise to font that is a dark text or vice versa.

Check Out Photoline's Great Poster Printing Service

We provide outstanding quality same day and super fast, full-colour poster printing services in a range of different sizes, including bespoke and larger format sizes too. Ready to try out our poster printing service for yourself? Get in touch!

Contact Us

If you need help with creating impactful marketing materials , we have a team of highly experienced and knowledgeable graphic designers that can help. Call us on 0191 232 5454 for a confidential chat or send an email to print@photoline.co.uk