Point Of Sale Display Inspiration

Point of sale displays can be a valuable marketing tool that draws customer attention in and around the till area of a shop floor and increase the likelihood of impulse buys at the checkout, putting your product right in front of them at this critical moment. Here we take a look at why this can be so important, and provide a full range of point of sale display inspiration examples for you.

What Are Point Of Sale Displays & Why are they Important?

Point of sale displays are the display stands, shelving, packaging and display units located right by the checkout of a store where the customer physically makes their purchase. They are often used to promote new products, special offers or seasonal promotions, and intend to encourage the customer to quickly snap up the product on display, right at the moment they are paying for other items at the checkout. 

The purpose is to grab the attention of customers and provoke a quick decision making process that results in the purchase of further items. Most commonly the products on display may be necessities that customers are reminded they can’t live without, or are products on offer to draw the customer in that way. It is vitally important that point of sale displays are visually appealing and educate shoppers, in order to draw the customer's attention and potentially increase sales.

Point of sale displays need to stand out to catch the customers eye, prompt a response and therefore increase the chances of a snap decision purchase. Many brands aim to create a lasting impression with both current and potential customers through their point of sale displays and sale ideas. It's important to put your retail store and your products in the best possible light, telling customers why they should purchase your products and ensure them that they are getting good value for their purchases. These are just some of the different types of point of sale displays that you could take advantage of.

Floor Standing Display Unit

This type of point of sale display unit is commonly used in stores to display products on a cardboard display that is branded up to make it eye-catching and attention grabbing to the customer. It is moveable to adapt to the store set up, come in a variety of sizes, and are stand alone shelf displays for a certain product. 

Counter-top Display Unit

This type of display unit, as the name suggests, sits on top of the checkout counter. It could be a stand alone display for a specific product such as a box of chewing gum, or it could be a bigger shelving unit that displays multiple products. They sit on the counter or checkout area right where the customer is making their purchase, so increase the likelihood of them also picking up the product on display as they pay. Counter-top display units are the perfect way to give customers a closer look at products right at the point of sale where they may be more inclined to make further purchases.

Retail Shelving

Shelving at the checkout area or just in front of it can also be a useful point of sale display, especially for supermarkets or stores selling multiple display products. Shelving can make the best use of the limited space available, whilst still featuring at the point of sale. Any products displayed in retail displays have a good chance of being purchased as sale

Point Of Sale Display Inspiration 

It’s vital that businesses get point of sale displays right whether that’s for retail or at trade shows, a strong point of sale display can increase direct sales, build brand and grow customer loyalty. Point of sale displays can come in various different formats, such as unique shapes, creative signage or anything that could grab customers attention. We have collated our top 5 POS stand designs to inspire and delight!

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Point of sale identity for a spectacle retailer – Created by Stockholm Design Lab this point of sale communicates the eco brand well while also ensuring that focus is given to the product itself.  The simplicity of this design also reduces the cost and environmental impact of the final product.

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German pop-up store/exhibition “2050 – Dein Klimamarkt” (2050 – your climate market) showcases this 100% corrugated cardboard display stand advertising the fact that it’s possible to shop and reduce CO2 at the same time.  The display showcases excellent construction and creativity with corrugated card alongside high quality print on a typically ‘boring’ medium.

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Well known energy drink manufacturer “Monster” utilised basic materials and detailed printing process to create a highly effective monster hand grabbing a can of their product, both re-enforcing the brand and placing product front and centre.

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Designed for the American market, this Beefeater Gin point of sale display brings a little bit of British charm over the Atlantic in the form of the classic British red phonebox.

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