At this time of year, the British high-street is gearing up for Christmas. Which means there will be a lot more shoppers out and about, which means more opportunity to make a profit. The first step to making a profit, however, is ensuring you have a successful footfall rate. There are many ways that you can boost the footfall of your retail store, and one of the most effective ways is through traditional, real-to-touch print products. 

 

This can be a range of print products that you hand out to passing trade, such as flyers, leaflets, gift cards etc, or more permanent features in your store such as posters, window vinyls, pavement signs and so on. Here at Photoline, this is something that we can help you with. So let’s take a look into what products and services we can offer you this season to boost your footfall… 

Boost Your Retail Footfall With Photoline

Firstly, What Is Footfall?

 

Your footfall is also known as ‘People Counting’ or ‘Shopper Counting’ and is otherwise known as the traffic that comes and goes from your store. It is important to track as it can determine key metrics which are crucial in retail, such as calculating KPI’s, Conversion Rate and Average Value Transaction. 

 

Keeping track of how many people enter your store helps you to keep track of opportunities when a customer could have made a purchase, or the percentage of times that you have a window of interest. 

What Photoline Products Can Assist With Encouraging Footfall?

Flyer Printing -

 

Flyers can be a great source of encouraging footfall in a retail store, as they are something that you physically give out to your customer. Here at Photoline, we can print outstanding quality flyers for a wide range of clients and market sectors in the Newcastle area and around the UK. Our high spec digital print presses produce amazing quality colour flyers in razor sharp high resolution using HP approved inks.

 

Our cost effective flyer printing service is used for a wide variety of promotional uses as handouts and mailers by retailers, manufacturers, and the entertainment and service industries.

 

We can print coloured flyers of single or double sided, at either DL, A5 or A6 sizing. You can choose from a range of Xerox approved environmental paper weights in a matte or silk finish. 

 

And fear not, because even if you are only a small, boutique store, we have a specialist small run printing service, allowing you to produce very small quantities of flyers without incurring high set up charges! What’s not to love!? 

 

Lightbox Poster Printing -

 

Why not take your posters up a notch this season, and try out our Lightbox Poster Printing? These posters work fantastic, especially at this time of year when the dark evenings creep in earlier and earlier. It helps your product or service stand out, and catch the eye of passing trade. 

 

When printing our Lightbox Posters, we use high spec, high speed digital presses to achieve an outstanding high quality, vibrant product, in razor sharp high resolution, using UV stable, non-fade HP inks. 

 

Our lightbox prints are printed on 200mic polyester duratrans at premium quality photo quality and available to choose from standard A4, A3, A2, A1 to A0 dimensions. 

Display Card Printing -

 

Display Card is a perfect solution for short term projects such as a sale or product promotion, where economy is important. This can include Hanging Boards, Sale Cards, Show Cards, Point Of Sale Products and/or Counter Top Freestanding Displays. 

 

Perfect for use in the retail sector, our range of Display Card Printing is an investment worth making! You can reuse them time and time again, and you can have the flexibility of printing your designs onto 2mm display card and then seal with a matte or gloss laminate to create outstanding quality single or double sided display boards. You can choose from printing on display card at A3, A2, A1, A0 and larger or bespoke sizes.

 

Window Vinyls -

 

Window Vinyls are perfect for retail use in order to draw in the attention from your customer passing by and encouraging them to walk into your store. Whether you are advertising a half price sale, a special promotion or an inside retail event, advertise it with Photoline Window Vinyls! 

 

We can print your artwork in razor sharp, high resolution, using UV stable inks onto either frosted, clear or white vinyls to create highly visible and contemporary results. You can choose between standard A5, A4, A3, A2, A1 and A0 sizes, or other bespoke sizes with maximum dimensions 1.5m by any length. 

Place Your Order Today…

 

If we have sparked some ideas inside, then why not get on the ball and create your print products today?! We have a simple to follow Artwork Guide available on our website, that can aid in supporting your design, and your order process has never been easier! Simply get an instant quote, send us your artwork, pay for your order and have it dispatched!