Why print is still integral

A lot of this growth is undoubtedly down to business & organisations of all sizes realising the potential of intergrating print marketing campaigns with their digital campaigns and using this strategy to deliver great results for their business.

Here are some of the many benefits to using print alongside your digital marketing campaigns:

Not Everyone Is Online

Consider these statistics:

• 16 Million consumers in the UK do not have basic online skills (Source: Go On UK)
• 40% of UK adults say that the removal of paper bank statements will seriously affect their finances (Source: Opinium)
• 5.2 Million households in the UK do not have internet access (Source: Office for national statistics) 

What these figures show us is quite simple, although hard to imagine: not everybody in the UK can be successfully marketed to online. To reach out to your complete target audience, you cannot simply rely on digital alone. An integrated marketing campaign combining print with digital has been shown to deliver the highest response rate as well as ensuring that the marketing message is consistently received by the greatest possible number of people in the target market possible.

Print Establishes Brand Positioning

Powerfully designed, outstanding quality print whether it be via leaflet distributions, in store promotions, or through print advertising establishes a brand's positioning, creates brand loyalty and therefore promotes an emotional response from the customer. Digital media is best used in combination for real time follow-up contact/news/information however bear in mind that click through rates tend to be declining as the digital space is getting very crowded.

Print Creates Impact

Print media is great for directing potential customers to your website. Direct mail has long been a tried & tested method of driving purchases through postcards, brochures and catalogues, as well as growing social media audiences for all types of businesses. Indeed a simple inclusion of website URLs & Facebook & Twitter handles on everything from adverts, leaflets, exhibition stands, vinyl banners and posters can be enough to prove effective. Adding incentives such as 'Like our Facebook Page to be kept in the loop with the latest special offers' can prove to be even more effective, particuarly with point of purchase promotional material.

Print is more memorable

A creative brochure, leaflet or direct mail piece cannot really be beaten for producing the wow factor. Correctly targeted, printed promotional material can really resonate with the audience creating a truly memorable experience for that customer. Print also comes into its own when communicating detailed information or for use at events and exhibitions.

At Photoline, our print marketing services provide you with same day and super fast delivery of a wide range of printed promotional materials, including leaflets, brochures, posters, point of sale and display material as well as exhibition stands and signage. Call us now on 0191 232 5454 or contact us to discuss your requirements.