Top tips on how to design a leaflet to create impact

When planning a design for a leaflet or flyer you must think about who you are looking to target as well as considering your competitors. You need to stand out from the crowd whilst making a lasting impression on the end user. To do this effectively, you should have a selection of different elements to create the wow factor. Here we will talk you through how to create an impactful leaflet or flyer whether it is for marketing your business or getting people to come to your event.

TYPOGRAPHY

Using a striking font and making your typography big and bold can really add a lot of impact to your design. Try using a unique style of type and position it on your leaflet or flyer to create a strong message.

Not only should you think about the type of typography you will use, but also the message which you want to put across. Perhaps use a particular phrase or message that will grab the attention of passers-by when it is put in their hands on the street or at an event. Having a call to action can also be very effective, so have your target audience in mind and decipher what their likes and dislikes might be so that you can make an informed decision on what you would like to say.

Ensure that your text stands out against the background and is noticeable so that it is easily readable. You must also make sure that your layout is simple and not too busy or cluttered alongside any images you may choose.

Three-dimensional text is also quite effective on a leaflet or flyer, as the contrast of the dark and light shading on certain fonts can create a dramatic and powerful effect.

STRONG IMAGERY

Make sure that you use powerful imagery to create impact and therefore interest.

When thinking of the kind of image you would like to incorporate into your design, take the main idea or theme of what you are trying to promote and choose something that integrates this into the design. You should select an image that is true to your business or event and will represent it as effectively as possible.

LOTS OF COLOUR

Lots of dynamic and vibrant colours in your design will help your flyer or leaflet stand out visually straight away. Creating impact with colour is the most effective way to generate eye-traffic, especially if it is pinned up on a wall surrounded by many others.it as effectively as possible.

EFFECTS

Design effects can be implemented by using software such as Photoshop and are really handy programs for creating visually stunning images as they can help you manipulate and add special effects to your work quite simply.

Incorporating special effects into your design work is a brilliant method for generating attention of passers –by and will generally help your work stand out. Effects definitely add a little something extra and can be anything from lighting effects and fire, to striking image filters and even geometric shapes. The possibilities are endless with this one. You can even try to add depth and texture to your design by adding layers and 3D effects.

If you are not sure how to use photo or image editing software then the basics are pretty easy to learn. Adobe offer Photoshop tutorials when you purchase the software and even just when you sign up to the free trial. There are also many tutorials online that provide you with step-by-step guides of how to use the software, which is ideal for beginners. I have tried many of these tutorials before and they are extremely helpful for beginners, so be sure to give them a go.

DON'T OVERDO IT

Make sure you don’t go overboard on your design, as this can actually have the reverse effect and stop people from looking at it at all.

Don’t go crazy with too many design elements, as it needs to be simple but effective and also easy to read. Too many textures, images and text will be a headache for anyone. If your flyer or leaflet is not readable then you will have wasted your time, effort and budget on producing a piece of marketing that is useless to anyone. You will generally find that less is more.

By creating a compilation of these above elements, you should have a fantastic end product that will achieve what you intended, which is to either draw in customers to your business or attendees to your event. Most importantly, have fun designing your leaflet or flyer!

Remember, Photoline offer short run print services, so if you only want a small quantity of leaflets or flyers printing, we are able to deliver this for you. With our super fast turnaround times we can also help you produce outstanding quality flyers and leaflets within extremely short turnaround times.

For more information on how we can lend a helping hand in the design and printing process, or even just for a few extra tips and advice, please give us a call on 0191 232 5454 or email us at print@photoline.co.uk.