Top tips for designing an impactful leaflet

Marketing your business or service can be challenging at the best of times, even more so if you have little or no creative design experience. But don’t let this intimidate you, as with a few simple tips, you will be able to create impressive marketing materials to promote your company effectively.

USE AN ATTENTION GRABBING HEADLINE

Use an attention- grabbing headline to attract the attention of your intended target audience, then you will have no problem engaging them into wanting to find out more information about your business. Remember, you only have a few seconds to get their interest so make it worth their while.

CREATE INTEREST, DESIRE AND THEN ACTION!

Your leaflet needs to interest your customers and then inspire them to take immediate action. Remember to keep the information punchy and interesting without being verbose, then entice them to make contact with an offer/incentive. Make sure you include a contact number , email and website address as well as social media details onto your leaflet so that the customer knows how to respond to you.

You can even incorporate your incentive into your contact details, by offering say 5% off if they ‘like’ you on Facebook. This way, you are building up your social media following, and also guaranteeing a customer at the same time.

You can also code your leaflets so that you can measure their effectiveness on redemption.

USE STRIKING IMAGES

Using a visual theme to link your marketing materials will link your campaign together and create better brand recognition for your campaign. When designing leaflets make sure you choose striking images that will instantly resonate with your target market. One large image on the front of a leaflet often conveys a stronger message than lots of little ones. Make sure the images you use are of high quality, as you want the best quality finish when printing your leaflets, to reflect the quality of your business/service.

On the back of the leaflet you can feature some high quality images of the products/service that are on offer as well as the benefits to the customer of using your service. Don’t forget to put your logo on both sides of your leaflet !

PROFESSIONAL DESIGN

Using a freelance designer, a design agency or a printing company that offer design services will guarantee a professional look to your leaflet design and is more likely to produce better results- i.e better sales!

USE A GOOD PRINTING COMPANY

Using a quality printer is, of course, imperative when producing leaflets to effectively promote your business. The quality of the print will reflect the quality of your business, so choose well.

For more information on our leaflet, flyer and newsletter printing services, go to the special page on our website where you will find lots of information on different types of leaflet printing and finishing options to help you showcase your business. You can also call us on 0191 232 5454 or email print@photoline.co.uk