How to get your exhibition stand noticed

They also allow you to interact face to face with new or existing customers, which is an important part of every business. At any trade show, event or exhibition your display stand will create the first impression of your business, so getting your stand right is vital.

Here are a few tips to help you get your exhibition stand (and business!) noticed and make sure you attract as many people as possible to your stand.

VISUALS

• Think of your exhibition stand as your shop window, so you need to say exactly who you are and what you do. Always list your main unique selling points so they stand out and are clear.
• Keep it simple- you only need the main key point of your business and brand name. Too much information will dilute your main selling points.
• Choose a simple, contemporary colour scheme that incorporates your business logo colours.
• Be bright – try out different lighting schemes to make your stand more attractive. Check with the venue to see what you are allowed to do.
• Be creative and incorporate video, projectors or audio. Again, check with the venue to see what you are allowed to do.
• Many exhibitions offer free gifts to attract an audience and if you choose to do this make sure the gift is relevant to your business.
• Remember to take a suite of leaflets/brochures/business cards that you can give out to prospective customers, so they’ll remember you and your company.
• Have fun! People are more likely to come over if they see a happy, enjoyable atmosphere so try and have fun and others will follow.

MORE TIPS

• Always test your stand out in advance to make sure all the components work together and fit within your allocated space. Setting up your stand/display to see how it will look on the day will let you evaluate if you need to add anything else or make amendments. It’s always better to do this beforehand instead of getting there and not being able to make those crucial changes.
• Talk to the organiser about your needs/aims for the event as this will help you get the best spot for your stand.
• Remember to invite potential and existing customers to come along to the event, via social media or send out an e-shot or postcard to get as many people as possible to come.
• Remember to collect contact numbers from potential customers once you’re there so you can make a follow up call at a later date. For a wide choice of cost effective exhibition display stand options take a look at our website or call us for quotes, help and advice on 0191 232 5454.