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5 reasons to use outdoor advertising

We have therefore put together 6 great reasons why your business needs to start advertising outdoors, right now!

LOCAL STRATEGIC PLACEMENT

This weekend I noticed a new sign for a dry cleaners local to me- I promptly called them and booked in a rather tired looking dinner suit. Prior to my commute I didn’t even know this company existed. This local advert is a good example of how outdoor advertising can help target your local population and get them using your business.

HIGH IMPACT ADVERTISING

Using an outdoor banner stand at events, forecourts or outdoor retail areas can have a huge impact as outdoor banner stands are BIG, LOUD and COLOURFUL. They can also be left out around the clock, so they are always hard at work, even when you aren’t.

SUBSTAINED BRAND AWARENESS

Outdoor advertising can be used in combination with other types of media to increase the effectiveness of any campaign your business is running. Outdoor advertising serves as a constant reminder of your business to an audience, easily and effectively reinforcing your brand image.

WIDE RANGE OF OPTIONS

Apart from outdoor banner stands there are other ways of attracting attention from your target market. From 4 sheet poster/bus stop advertising to outdoor signs , hoarding boards , pavement signs and vinyl banners - there’s lots of outdoor advertising options to best showcase your business or service.

USE YOUR OWN SPACE

Window Posters or Window Vinyls are also an effective means of reinforcing your brand identity or promoting business offers. You should also consider branding your company car or van. Vehicle advertising is highly visible and conveys professionalism and quality of service.

You don’t need to be a marketing genius to ‘crack’ outdoor advertising, often all that is required is your company logo, the key message to attract attention and a call to action with contact details. You can direct customers to more detailed information via a website link or customer services number.

Photoline can help you create impactful outdoor advertising materials quickly and easily to showcase your business. Call us today on 0191 232 5454 for confidential help and advice.