5 POPULAR FONTS USED BY GRAPHIC DESIGNERS

The styling and the type of font used can also completely change the narrative and therefore the overall message that you and or your business is looking to communicate with your clients.

For instance, where Times New Roman font is used to express function and a more serious nature, Comic Sans changes things up by emitting a playful and youthful vigour. Where Vivaldi looks to instil class and a certain element of humanity with its handwritten -like swoops, Arial provides a longing reminder of days gone by when the typewriter was king and most messages followed a similar pattern.

With so many different messages and themes being now being conveyed and so many typefaces now available with which to connect with your audiences on a number of different levels, Photoline takes a look at 5 of the most popular fonts that graphic designers will be using in over the next 12 months.

RIDGE

Ridge is a typeface that was created and illustrated by graphic designer Erika Noel Mackley. Using the 3D folded paper font as the basis of inspiration Mackley has created a unique looking typeface that almost looks as if it were handcrafted by some form of linguistic architect.

2015 is expected to see this typeface gain momentum and popularity as the personalised element of graphic design and advertising takes over the industry with designers and advertisers alike aiming to communicate on a more personal level with their client base. A font that looks as though it was created at the hands of its creator is a great way to do this.

BRANDON GROTESQUE

Brandon Grotesque is a functional typeface with a touch of warmth that allows it to cleverly blur the line between professional and personable. Used by a number of modern websites, the font comes in many weights with thin and black weightings performing superbly in display sizes that contrast well in the light. Medium and heavier weights help accentuate longer texts.

Brandon Grotesque is a distinctive font style that gives elegance to all materials on which its used to promote and dictate.

QUICKPEN

Despite slowing a little in terms of its overall use, the informal handwriting trend still has plenty of gas left in the tank as the personalised and humanistic approach many graphic designers long for continues to take hold of the industry.

With swooshing lettering adding finesse and joined up carefree nature of the typeface adding an element of fun, this is a typeface that doesn’t take itself too seriously and is always ideal when looking to connect with clients on a more personal and informal standpoint.

SELFIE

Since its introduction into the linguistic lexicon “Selfie” has pretty much taken on a life of its own in creating a language style Julius Caesar would have been proud of. Using that momentum, Maximiliano Sproviero – with a huge dose of irony - named his hugely successful font after the phenomenon.

Taking from the essence of the selfie, the typeface is an eclectic product of its time combining geometric construction with neon tube lines and allowing this to compliment the cheery swashes and pen-like strokes that finish it off and add that ever important fun factor. The Selfie font is both of its time and of another age, cleverly juxtaposing vintage and digital charm which makes great reading on banners.

TRUE NORTH

 
This all caps font is ideal for creating character and far reaching visions of strength that work well in creating a feeling of the great outdoors and rural lifestyles. The font style doesn’t stop at just words and integrates a number of images and symbols, like tools, trees and leaves furthering that feeling of the outward bounding it cultivates.

With an air of sophistication that plays itself off with the humanistic approach to lettering created from the quirks and nuances each letter comes with, it’s yet another lettering style that adds that personal touch to a graphic form that some often believe has lost its ability to properly connect with its consumers.

If you have a print-based campaign in mind, get in touch with our highly experienced in-house design team to discuss your creative requirements. We can provide high impact graphic design solutions quickly and easily.

For more information on Photoline and the digital print services we offer, visit www.photoline.co.uk, email us at print@photoline.co.uk, or call us on 0191 2325454.